Responsibilities:

• Set-up of an online campaign architecture (based on Magento Enterprise, PIMcore and Sharpspring)
• Launch of online campaigns management and results analysis
• Set-up analytics flow to measure campaign results
• Launch of market research on customer behaviors with the objective to increase retention
• Development of customer sensitive content
• Expand and manage the digital marketing team.

KPI's:

• Increase click ratios of our email campaigns
• Activate inactive customers
• Activate clients in new product segments
• Accelerate customer activation after new account are created.

Interfaces:

• Reports to the e-commerce director
• Deeply embedded in the organization. Close relationship to marketing,  IT and e-commerce

Profile:

• Minimum of 3+ year of experience with online campaigns / email marketing
• Able to expand and manage a digital marketing team 
• Is able to translate campaign learnings in explainable client behavior
• Is not looking for solid structures, but wants to build services from scratch
• Like challenges, we just start our digital marketing department – nothing is set in stone
• Fluent in Dutch and English.